CT&D #69. Discussing About Design

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After listening to a presentation by Guest Speaker, Jon Follett:

• Identify something that was unexpected

• Identify something you’d like to learn more about

• Identify something that was inspiring 

One thing that I have always and still find unexpected in design is the discovery and/or serendipity that is experienced in an unconventional idea that has no business succeeding but still does anyway. It could be a dumb idea or what may look like is a simple idea; yet somehow there’s an immediate reaction, and when positive, adaption rates of such product goes through the roof. There are many examples of these kinds of products and ideas. The show Shark Tank features numerous and countless examples. I just often scratch my head at what sticks and what doesn’t. This aspect of design always will be mysterious and unprecedented to me.

Something I would like to learn more about in design is the patent and physical prototype process. Though these are the legal aspects, they are still part of the process nonetheless and what is often not reported is the failure of product prototypes that fail a safety test. Or ultimately, the failure of a product designer to patent their idea due to similar designs already extant.

One thing that has inspired me in design to allow myself to innovate is reading about the founders of corporate companies built upon a new and industry- changing idea. Facebook, Twitter, Google, YouTube, Amazon, Netflix all comes to mind. Each of these companies’ founders sought to change the status quo in how the way people communicate, how the way people shop, how the way people get access to TV and film, etc. I as a designer think along those same lines too: think big, but think about what’s obviously a problem and determine what is there to do to solve by design?

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