The strength of gray scale vs color is very distinct. Which is more powerful and why? What is the emotional reaction created by either?
Being exposed to works of art and learning about the appropriate usages of grayscale and color, I do have to agree that they are distinct forms of artistic expression. With that said, I do believe that using one style over the other in terms of evoking a powerful tone, mood, and / or theme depends on the subject of the work the artist, designer or photographer wants to portray. For instance, if one seeks to have a piece showing lush nature in the spring, then color would be the most appropriate. Using color in this case would be objective (even subjective) as colors such as green would be associated with grass, blue would be reserved for the sky, and vice versa.
Therefore, the colors that make up such piece would effectively show differences in what makes up a seasonal landscape and in this case is a powerful use of color because it demonstrates realism and life; furthermore, with color having an assortment of shades, artists and creatives can freely mix and lighten or darken colors to enhance areas that need subtle or dramatic effects, something that is not limited to using one color and very few shades, which brings me to grayscale.
Grayscale, which isn’t as widely used as color (at least nowadays) for designing and creating art, provides a somewhat unique quality that color doesn’t quite capture. Oftentimes, when I see grayscale being used, I either think of one or two things that the artist or designer is trying to evoke: seriousness, formality, a genre (like noir) or age. I believe that grayscale effectively captures these moods because we usually associate color with vibrant and exciting themes as opposed to the former and modernism as opposed to the latter. Regarding seriousness and formality, I feel that grayscale is powerful since it drains away the comfort that warm colors (red, orange, yellow) usually give off but at the same time doesn’t really exhibit the harshness of cold colors either (green, blue, violet); in this sense, grayscale is in between these extremes and makes sense as they depict a scene of seriousness or formality with a feeling of dullness, lack of emotion, and austerity.
With age, I feel that artists and creatives are trying to resurrect an art style made famous when early photography showed people and places how they really looked like as opposed to the façade that older era self-portraits and paintings often presented (being astray from their original, real-life depictions) and that can show time and time again with the subject of an artwork. Specifically though, with grayscale being focused on as a choice of color that artists use for portraying art, since historically speaking gray was seen a lot in old photographs, there is that urge to replicate that style to capture the feeling of that time by some creatives out there.
Whether it is using grayscale for portraits or objects, I can definitely say that the lack of color in such works give forth to an era where the color gray and its shades had to define what something or someone looked, even if in real life they were obviously fully colored. Therefore, in this case I find that grayscale is powerful in its own right. Overall, I feel that color and grayscale, while providing different emotional reactions, still evoke power in how they shape a work of art; it all depends on usage and subject.