CT&D #29. Typography

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Why is Typography Important?

As typography is associated with the style and appearance of printed text as well as the art of arranging type for appealing purposes, I consider this design technique to be important for many reasons. First and foremost, typography allows us to implement design ideas that is unique to type when contrasted from non-type forms. For example, when emphasizing tone and emotion, manipulating the appearance and size of a word can evoke a more direct meaning to a viewer in a way that is somewhat different from what can be seen in a non-type art (i.e. paintings, illustrations sans wording).

Second, typography is important due to its contributions to the historical use of fonts. Fonts provide an almost endless interpretation of how text can look like and due to the many styles of fonts, their use have encompassed to most mediums: ranging from numerous books and common signage to special documents and extravagant marquees. Again, like before, the appearance of text can evoke feelings, or in this case a thematic style such as formal or gothic type. These are two major reasons why typography is important and given the scope of what this practice covers, it is a branch of graphic design that is still going strong today as there are even careers are based on this sub- discipline.

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