AT&D #23. Advertising and Public Relations

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What is your view of Advertising and PR and what makes you have that view? 

My view of Advertising and PR is somewhat mixed; in essence, advertising is a form of media that deliberately tries to win over an audience utilizing certain methods (the more aggressive campaigns tend to repeat and show little of the ad’s focus and “hype up” such focus) and PR is a form of communication that strives to make and maintain trust by relationship (i.e. a company to a news outlet or publication). When combined together, Advertising and PR seems to balance the negative tropes and aspects of commercialization with the positive and familiar aspects of (established) publicization.

With that said however, advertising is still manipulation so that’s where I have my negative opinions on but the PR aspect is good in the sense that at least if the news is supporting such campaign (product/service/entertainment promo) more people are willing to put their faith into whatever is being shown to them in a widely seen/read format as the news (at least what I think).

A particular example I can give with regards to Advertising and PR closely ties into my major, graphic design. Since advertising is an application of graphic design, in this sense it is not like its broadcast counterpart since the goal here is to convey appeal via imagery and brand familiarity from a company logo. The PR aspect in this case may come from the relationship between the ad agency and a publication company ready to distribute the visual ads on newspapers or even plaster them on billboards and busses. In this scenario, I see the appeal for Advertising and PR and in my opinion, it can be more effective than doing it televised (although certain campaigns will vary).

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